|
The automobile age and Hollywood's fantasyland
crossed paths more than 65 years ago in Camden, N.J., with the
opening of the first drive-in theater. It changed the way Americans
dated and created a way for parents to go to the movies without
hiring a babysitter.
This melding of the automobile and the movie
was so popular that by 1958 there were more than 5,000 drive-ins in
the United States.
Richard M. Hollingshead , of Camden, the
father of the drive-in, had begun experimenting showing movies with
a 16mm projector in his driveway. He could view it while sitting in
his car provided no other car blocked his way. So he devised an
inclined ramp where the front end of the car was tilted upward,
allowing clear vision over the car in front. He patented the ramp
and opened the world's first drive-in, a 400-car theater with eight
rows and a 30- by 40-foot screen.
Five years later in 1938 , a Detroit News
article chronicled the opening of the first drive-in theater in
Detroit on Harper. It was the first structure of its kind in the
Midwest.
"The ushers have so large a section to
patrol that they use bicycles," The News reported.
The theater had 11 ramps with room for 500
cars. (The ramps) "slope to the rear so the nose of each car is
slightly tilted, looking up at the screen that measures 50 by 60
feet," the story continued. "There are 35 feet of road
space for cars to enter and leave. Traffic is all one way.
Synchronization of sound and light is obtained by a device that
gives perfect co-ordination from the first to the last ramp.
"This kind of entertainment has an appeal
for many people who otherwise cannot go to the movies...Invalids,
for instance, are driven into the theater and remain comfortably
relaxed for the entire show."
(The Harper manager told of the experience of
one invalid, bedridden for 17 years, who was able to enjoy his first
motion picture in the outdoor theater).
"There are families with children too
small to be taken along to an indoor movie, as their crying may
disturb the other patrons. Here they may cry as loud as they wish as
the other patrons will not be disturbed. It doesn't matter whether
it is rainy or dry, as the patron remains seated in his own
automobile during the performance with the windows of his car open
or closed, as he pleases....patrons like the idea of dressing
informally, lounging in their cars, smoking and taking refreshments
while watching a picture."
The first feature at the Harper was "The
Big Broadcast of 1938" with W. C. Fields and Shirley Ross.
A second outdoor theater, the West Side
Drive-In, opened in April of 1940 on Eight Mile and Schaefer,
showing "Allegheny Uprising" with Claire Trevor and John
Wayne. Both theaters offered late shows in 1943 for the war workers.
The drive-ins practically invented the concent
of an entertainment complex. The Gratiot Drive-in, which opened in
April, 1948 was billed as the world's largest drive-in, featuring
free pony rides, merry-go-round and other playground amusements for
the kids, a large restaurant that even warmed baby bottles on
schedule for patrons, and a living curtain waterfall illuminated by
colored lights to simulate Niagara Falls.
Some drive-ins had miniature railroads,
swimming pools (there was a "dive-in" in Georgia), picnic
areas, miniature golf, horseshoes, and other attractions. A drive-in
in Winter Haven, Fla., on the banks of a lake provided boats so
patrons could fish while watching the film. In Japan where space is
at a premium, portable drive-ins would be set up at night in empty
parking lots.
But in the beginning there were problems that
had to be solved.
The Harper found that the loudspeaker system
disturbed residents as far as a mile away. One resident heard the
noise and "I got up and went to look for it. It was after
midnight and I went driving up and down the street looking for the
owner of that radio. Then I knew it came over the fields from that
theater."
The owners were charged with maintaining a
nuisance. The next year, a new sound system called "solo sound
reproduction," was installed, providing a speaker for each car,
eliminating the high amplification of the loud speaker. The Harper
was the first in the country to use this system.
One New York theater complained that movie -goers often
unintentionally drove away with the speakers still attached to the
cars. Absent minded drive-in patrons who drove away with the in--car
speakers still hanging on their windows received a healthy jolt to
remind them of their mistake. The cable attached to the speakers
could withstand a 300- or 400 pound tug before letting the speaker
go.
In 1949, the Wayne County Sheriff's Department
received reports of immorality and drinking by teen-agers at
drive-in theaters. Managers were warned they would be closed if
deputies discovered "teen-age immorality" on the premises.
Parents complained that children living near
drive- ins could see objectionable movies from their bedroom
windows. This wasn't a problem for a jail warden in St. Louis, who
had a perfect view of a local drive-in screen from his bedroom
window -- the theater owners graciously installed a speaker in his
room. Prisoners who also had a clear view of the screen got no such
service.
The popularity of drive-ins soared into the
1950s. A Saturday Evening Post article reported that movie
attendance was down everywhere, except in the drive-ins. Traditional
theater owners despise the drive-ins, but car owners loved them.
"You can eat your dinner, get your car washed and see a movie
all at once," the Post article said. Called "passion
pits'" by some,
But the times, they are a changing, and
brought about home entertainment systems, DVD's, and video games.
People didn't venture out as much and
the popularity of drive-ins had begun to fade. By 1980, the number
of outdoor theaters had dropped to 900. Presently some insightful Americans
are bringing back those great experiences we had in youth by refurbishing
old drive-in's or outright building new ones. Patronizing your
local drive-ins supports an all-American tradition which should
never be allowed to fade away!
Our Home Page |
Top of Page | Email
Us |